Have you ever noticed that the candy you reach for says a little something about you?

Maybe you're the person who always grabs something sweet and fruity. Maybe you like your candy with a little bite. Or maybe you have a favorite old-fashioned flavor that you've loved for as long as you can remember.

We started thinking about that and wondered…

What if your favorite Hard Tack N’at flavor was more than just your favorite candy? What if it was a little bit of you?

That’s where Sweet! Just Like Me comes in.

We’re taking some of our favorite Hard Tack N’at flavors and giving them personalities of their own. Because let's be honest — some flavors just seem to have an attitude.

Cinnamon — HOT & SPICY — JUST LIKE ME

You're not afraid to turn up the heat. You have a little fire in you, and you're probably not the person who goes unnoticed in a room. Cinnamon has a bold personality, and so do you.

Blue Raspberry — SWEET & CRAZY — JUST LIKE ME

A little unpredictable? A little fun? Maybe just crazy enough to keep things interesting? Blue Raspberry isn't trying to be ordinary — and neither are you.

Root Beer — OLD SCHOOL & STILL COOL — JUST LIKE ME

You appreciate the classics. You don't need the latest trend to tell you what's good. You've been around long enough to know that some things never go out of style.

Lime — SOUR WITH A TWIST — JUST LIKE ME

You might have a little attitude — but that's what makes you interesting. You're not afraid to be different, and there's always a twist to your story.

And this isn't just going to live on a bag of candy.

We're turning Sweet! Just Like Me into a whole collection of things you can actually wear and show off.

Your favorite flavor's personality will be featured on T-shirts, mugs, stickers, and more. So whether you're wearing your flavor on your favorite shirt, sipping your morning coffee from your mug, or sticking it somewhere for everyone to see, you can let people know exactly what flavor you are.

And that's the fun of Sweet! Just Like Me.

There isn't one personality that fits everyone.

Some people are sweet. Some are bold. Some are mellow. Some are spicy. Some are a little wild. And some are just… love it or leave it.

Just like our candy, we're all a little different.

So now we want to know:

What's YOUR flavor?

Pick your favorite Hard Tack N’at flavor, grab yourself a piece (or a whole bag — we won't judge), and decide whether the personality fits.

Then wear it. Drink from it. Stick it somewhere. Show it off.

Because your favorite flavor might just be…

Sweet! Just Like Me.